Faculty Directory
DR. ADRIAN SARGEANT
Professor, School of Public and Environmental Affairs
OFFICE: BS 4074
PHONE: 317-278-0488
E-MAIL: asargean@iupui.edu
Professor Sargeant joined the public affairs faculty at SPEA IUPUI in the fall of 2006. He is also the Robert F. Hartsook Professor of Fundraising at the Center on Philanthropy at Indiana University. A native of Great Britain, Sargeant is a leading international expert in fundraising research, with expertise in donor loyalty and retention and the application of marketing principles to fundraising.
EDUCATION
- Ph.D., Marketing, University of Exeter (England)
- Certificate in Education, University of Exeter
- M.B.A., Heriot-Watt University
- Diploma in Marketing, Cornwall College of Further and Higher Education
- Certificate in Marketing, Cornwall College of Further and Higher Education
- Post Graduate Diploma in Operations and Industrial Management, Cornwall College of Further and Higher Education
- Certificate in Industrial Management, Cornwall College of Further and Higher Education
PROFESSIONAL AFFILIATIONS
- Managing Editor of the International Journal of Nonprofit and Voluntary Sector Marketing
- Editorial Boards, Journal of Nonprofit and Public Sector Marketing, Nonprofit and Voluntary Sector Quarterly and the International Journal of Advertising
- One of the U.K's first Chartered Marketers
MAJOR FIELDS OF EXPERTISE
- Nonprofit marketing - including the arts, education, health care and philanthropy
RECENT INTELLECTUAL CONTRIBUTIONS
- Sargeant A and West D (2001) Direct and Interactive Marketing, Oxford University Press, Oxford, ISBN 0-19-878253-5
- Sargeant A (2002) 'What Turns Donor's On? What Turns Them Off? In 'A Lot of Give' by Walker C and Pharoah C (2002), Hodder and Stoughton, pp162-179. ISBN 0340804912
- Sargeant A and Jay E (2004) Fundraising Management: Analysis, Planning and Practice, Routledge, London.
- Sargeant A and Jay E (2004) Building Donor Loyalty: The Fundraiser's Guide To Increasing Lifetime Value, Jossey Bass, San Francisco.
- Sargeant A (2004) Marketing Management for Nonprofit Organizations (2nd Edition), Oxford University Press.
- Sargeant A (2004) Marketing W Organizacjach Non Profit, Oficyna Ekonomiczna, Krakow, Poland.
- Sargeant A and Lee S (2002) 'Individual and Contextual Antecedents of Donor Trust in the Voluntary Sector', Journal of Marketing Management, 18 (7-8), pp779-802.
- Sargeant A, Foreman S and Liao M (2002) 'Operationalizing The Marketing Concept in the Nonprofit Sector', Journal of Nonprofit and Public Sector Marketing, 10(2), pp41-65
- Sargeant A and Jay E (2002) 'The Role of Funders in Nonprofit Merger Activity: Implications for Charity Fundraising Practice' Journal of Marketing Management, 18, pp953-969.
- Kaehler J and Sargeant A (2002) 'The Size Effect in the Administration Costs of Charities', European Accounting Review, 11(2), pp215 - 234.
- Sargeant A and Lee S (2003) 'Towards A Model of Donor Trust: Implications for H.E. Fundraising Practice in the United Kingdom,' The CASE International Journal of Educational Advancement, 3(3), pp213-225.
- Sargeant A and Jay E (2003) 'The Fundraising Performance of Charity Websites: A US/UK Comparison', Interactive Marketing, 4(4), pp330-342.
- Sargeant A and Lee S (2004) Donor Trust and Relationship Commitment in the U.K. Charity Sector: The Impact on Behavior, Nonprofit and Voluntary Sector Quarterly, 33(2), pp185-202
- Sargeant A and Jay E (2004) 'Reasons For Lapse: The Case of Face-To-Face Donors' International Journal of Nonprofit and Voluntary Sector Marketing, 9(2), pp171-182.
- Sargeant A and Lee S (2004) 'Trust and Relationship Commitment in the United Kingdom Voluntary Sector: Determinants of Donor Behavior', Psychology & Marketing, 21(8), pp613-635.
- Sargeant A, West D.C and Ford J.B. (2004)'Does Perception Matter? An Empirical Analysis of Donor Behaviour', The Service Industries Journal, 24(6), pp19-36.
- West D.C. and Sargeant A (2004) 'Taking Risks With Advertising: The Case of the Not-For-Profit Sector', Journal of Marketing Management, 20(10), pp1027-1046.
- Sargeant A and Hilton T (2005) 'The Final Gift: Targeting The Potential Charity Legator', International Journal of Nonprofit and Voluntary Sector Marketing, 10(1), pp3-16.
COURSES TAUGHT
- SPEA-V 458 Fund Development for Nonprofit Organizations
- SPEA-V 550 Nonprofit Marketing
- SPEA-V 558 Fund Development for Nonprofits
AWARDS AND RECOGNITION
- Voted by readers of Professional Fundraising Magazine as the 6th most influential person in fundraising
- Sargeant's Building Donor Loyalty has been listed as the book of the month by the Association of Fundraising Professionals in the United States and by the Fundraising Institute of Australia
- Myer Fellowship, Queensland University of Technology, Summer 2005